Introduction to UGC Marketing UGC (User-Generated Content) Marketing is a powerful digital marketing strategy that leverages content created by users—such as reviews, social media posts, videos, photos, testimonials, or blogs—to promote a brand, product, or service. Unlike traditional marketing, where brands create and control their message, UGC gives the audience a voice, building authenticity, trust, and community. What is User-Generated Content (UGC)? User-Generated Content refers to any form of content—text, images, videos, reviews, or audio—created by consumers rather than brands. This content is often shared publicly, especially on social media platforms, forums, blogs, and review sites. Types of UGC: Social Media Posts – Photos, stories, or videos of users tagging or mentioning a brand. Product Reviews & Ratings – Written feedback on e-commerce sites or platforms. Video Testimonials or Unboxing Videos – Common on YouTube, Instagram, and TikTok. Cus...